And, that’s why I switched from PS to TL 5+ years ago-- and the promise of free upgrades was a big factor in my switch. I quit Adobe with CS6 because of their new pricing structure. I cannot afford subscription pricing for my hobby. TL can get something from me (minimal upgrade fees) or, they can get nothing from me and I’ll be (unfortunately) probably looking for another product when my TL stuff becomes outdated and is no longer usable as a tool. Up to this point, I’ve been a HUGE fan of TL-- as stated, I own all their products-- up until now. I hope they will reconsider their new-products and upgrade pricing strategies at least for those that have been with them for years.
As for “How did ( I ) base my pricing” for TL products. I based it on years of past performance. If they could grow the product at $50-75 for a new product and upgrades for life. Surely, with more people buying their products today, they can continue the model with limited increase in costs as they should have greater revenue than ever. My advice: Keep the company small and do what they do best. However, if their goal is now to be the new Adobe and take over the market, I can only wish them well and say Good-bye as they are not the mom-and-pop store for us hobbiests that they once were.