Dear Topaz Labs Team and Leadership 
As a long-time user and admirer of Topaz Video AI, I’ve seen firsthand how you’ve pioneered the field of AI-driven video upscaling, image restoration, and enhancement. Your tools have set the standard for quality and usability, transforming blurry footage into stunning visuals that professionals and hobbyists alike rely on. However, in this rapidly evolving AI landscape, I believe it’s time for a bold strategic pivot to maintain that leadership—and I urge the CEO and team to consider this feedback seriously, as the competition is closing in fast.
The core issue is the pace of innovation on new AI models. While Topaz has made strides with releases like Video AI 7.1 and the recent beta introducing Starlight Sharp, the focus often seems skewed toward iterative UI redesigns with each update. These cosmetic changes—reshuffling buttons, tweaking interfaces—consume valuable development time that could be better allocated to core advancements. Users like me crave groundbreaking models that push boundaries in quality, speed, and versatility, not just a fresh coat of paint on the app.
Look at the competition heating up in 2025: Google has rolled out Veo 3, a powerful AI video generation and enhancement tool that’s integrating seamlessly into their ecosystem, offering real-time upscaling and creative features that rival or even surpass current offerings. Alibaba’s Wan 2.2 and Wan2.1-VACE models are open-source powerhouses, enabling video creation, editing, and enhancement at scale—democratizing high-quality tools and attracting developers worldwide. Other players like HitPaw, AVCLabs, and Nero AI are aggressively releasing alternatives with comparable or superior upscaling capabilities, often at lower costs or with more flexible pricing. If Topaz doesn’t accelerate, these giants could replicate (or exceed) your tech, eroding your market share overnight.
If I were the CEO of Topaz Labs, I’d immediately redistribute resources: freeze UI overhauls for the next 12-18 months and redirect that engineering talent toward rapid R&D on next-gen models. Prioritize maximum user value—make advanced features accessible to all, not gated behind “pro” tiers that fragment the community. Roll out frequent, model-focused updates with beta testing for early adopters, and collaborate with users on open feedback loops to iterate faster. This isn’t just about survival; it’s about reclaiming the pioneer spirit that made Topaz great and delivering the absolute best quality to keep us loyal.
Topaz has the talent and foundation to lead—let’s not squander it. What do you think, team? I’d love to hear your thoughts on shifting gears.