It seems every day there is an update to one of the AI products. Day after day so much effort goes into maintaining them. Products that have some use, yes, but products that really are not entirely necessary as they are covered adequately by other editors that include them as standard. Let’s face it, we could manage without them.
Topaz used to make filters that no-one else made, exciting and creative filters, that cemented their reputation in the world of photography and fed the imagination of those that used them. But not any more, there has been nothing in the way of progress in this area for a couple of years. Instead they have entered a very competitive market where there are lots of alternative options but limited scope for creative photographers.
They have abandoned their strengths and poured all their effort into a market where there can be little return when measured against all the players who are already milking that particular cow. Imagine what they might have achieved if all that effort had been put into what was once their core product, the creative side of photography. It’s very sad.