Topaz Studio | Transition Questions

Batch processing is promised.

I mentioned, that and a lot more in a previous reply never the less it’s always worth pointing out again

Thank you Golder. :+1:

Here’s my previous reply

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At first sight, 300 Credits doesn’t seem like a lot however, combined with a monthly Credit Subscription or a one of purchases then, 300 Credits can add a lot of value over time for example:

If 400 Credits is $78 a month then, 300 Credits is roughly $60 worth a month which, makes the Founders deal even more appealing and if you go for the 400 a month Credit Plan and combine them with the free 300 Credits a month you could say that’s 700 Credits a month for $78

Besides, breaking down 300 Credits for Video at 24fps for One Minute and then, Starlight at 30fps for One Minute is equal to Rendering

Video 300 Credits
1080p = 50min
4K = 12.5min

Starlight 300 Credits
1080p = 3.3min
4K = 2min

Video 300+400 = 700 Credits
1080p = 116min
4K = 29min

Starlight 300+400 = 700 Credits
1080p = 7.5min
4K = 4.5min

Hope this helps

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So sounds like, in May, I paid $200 for a full year of FEATURE UPDATES until May 2026. What I am now getting instead is feature updates until July 2025 (so 3 months) and the rest of the year it I will get maintenance patches to keep the software working.

Nice one, topaz, really nice.

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I don’t see pricing for Studio, also I don’t see anything mentioned if you can pay monthly in Studio for singular app instead of all 3 for cheaper subscription. For those focused on video I don’t want to pay monthly for Gigapixel and Photo AI when I won’t really use them in Studio. Thank you

What is clear to me is that we are being asked to buy a pig in a poke, or for an even better deal, two pigs in a poke.

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I guess you haven’t heard about Black Magic’s coming subscription model.

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I think that is not correct. Earlier dakota.wixom has said that just having current active accounts is sufficient. I asked him specifically about how my PAI expires in 1/2026 and GAI in 10/2026 (I don’t have auto-renew) and he told me I would get Studio for no additional cost until 10/2026. By 10/2026 I should know whether I want to pay to keep using Studio.

what video?

If you have auto-renewal enabled it will be the smoothest experience for you. Some issues with not-having auto-renewal enabled means you might get another email that you’ll have to manually opt into in order to get Studio.

If I turn on auto-renewal are you sure my credit card will not be charged in 1/2026 when my PAI expires? My GAI expires in 10/2026.

Can you have both Video AI and Studio on the same computer without Studio removing Video AI during install?

Yes we were told that the Studio stuff and perpetual stuff can be installed at the same time.

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yes, absolutely. Will be a different directory

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Thank you.

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Thank you. :slight_smile:

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Wow. You just lost me. Not going to spend the $10,000 for a PC to get a comparable to my M3, especially for just 2 products. As a broadcast editor my work requires an already significant investment in an Apple environment; to invest in a PC one makes no sense, especially when consistency in product quality varies greatly from one VAI iteration to the next. So disappointed.

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This could more accurately be called an abrupt abandonment or forced migration rather than a true transition.

Here’s why this doesn’t meet the definition of a proper transition:

What makes a transition:

  • Planned, gradual change with adequate notice
  • Clear communication about what’s changing and why
  • Consultation or at least advance warning to affected parties
  • Reasonable timeline for adjustment
  • Transparency about the future state

What you’re describing:

  • Sudden announcement (11 days notice is extremely short for software migration)
  • No prior consultation or warning
  • Vague communication that leaves fundamental questions unanswered
  • Abandonment of a product users paid for with ā€œlifetimeā€ licenses
  • Unclear whether existing licenses retain any value
  • Beta contributors left uncertain if their work benefits them or just the company

The 479 messages of confusion and protest in 10 days strongly indicate this was handled poorly. Users are experiencing what feels more like a rug pull - where the product they invested in (financially and through beta testing) is essentially being discontinued and replaced with something entirely different under unclear terms.

A proper transition would have involved months of advance notice, clear migration paths, honoring existing license commitments, and transparent communication about how current users would be affected. The ā€œfoundersā€ pricing seems like an attempt to retroactively justify the change, but it doesn’t address the core breach of trust.

So no, this doesn’t fairly qualify as a transition - it’s more accurately described as poor change management that abandoned existing customers.

We can put lipstick on a pig, but it is still a pig.

On the other hand, this will someday all be water under the dam. New Coke was a new product roll out, and a PR disaster. Yet Coke survived. In Coke’s case, New Coke was announced on Arpil 23, 1985 and the original Coca-Cola formula was brought back as ā€œCoca-Cola Classicā€ on July 11, 1985. New Coke lasted 79 days before Coca-Cola reversed course due to massive consumer backlash.

We know this is not happening here. We have a local to cloud transition here. And it is the kind of transition we saw more than a decade ago.

But were there differences in the approach? In short, yes. And, while it still upset user, few can say it was not carefully orchestrated to create a transition. It was a transition, unpleasant, unwanted, even despised by some. But it was a transition. Not a rugpull.

Adobe’s Strategic Approach vs. Topaz Labs LLC Abrupt Change

Adobe’s Timeline & Warning:

Topaz Labs LLC vs. Adobe:

  • Topaz Labs LLC: 11 days notice (Sept 5-16)
  • Adobe: Nearly 6 years of parallel offerings and warnings

User Consultation & Communication: Adobe didn’t consult users beforehand, but they did extensive preparation:

User Backlash: The reaction was severe but Adobe weathered it:

How Adobe ā€œPulled It Offā€:

  1. Gradual transition - 5-6 years of parallel offerings
  2. Added value - Regular updates, cloud storage, and new services 7 Lessons from Adobe’s Successful Transition to SaaS | by Bigfoot Capital | Bigfoot Capital | Medium
  3. Market positioning - Framed it as ā€œaccelerating shift to cloudā€ rather than just taking away options How They Launched It: Adobe’s Cloud Transformation | LaunchNotes
  4. Financial preparation - Modeled revenue drops and prepared Wall Street Reborn in the cloud | McKinsey
  5. Continued support - Promised bug fixes and security updates for CS6 Adobe Creative Suite - Wikipedia

Key Difference: Adobe spent years preparing the market and offered a genuine transition period. Topaz Labs LLC essentially pulled a ā€œNew Cokeā€ - sudden, unilateral change with minimal notice. Adobe proved that even controversial transitions can succeed with proper planning, communication, and gradual implementation.

The fundamental difference is Adobe treated it as a strategic business transformation while Topaz Labs LLC treated it as an overnight product swap.

There is nothing to be gained by discussing semantic. Maybe ā€œtransitionā€ was a ā€œeuphemistic reframingā€.

The next step, and hopefully before Sept 16 is to get there questions and answers distilled into a FAQ.

And, there is a revenue angle for Topaz Labs LLC in doing this – or I won’t imagine it could be a business priority.

The company might get incremenal revenue from three sources:

  • users wanting to activate auto-renewnal
  • buy a second product
  • even buy a third product they will never get a chance to buy again

Let’s at least make lemonade from lemons. :grinning_face: :lemon: :grinning_face:

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I’m not 100% convinced that the left hand knows what the right is doing at Topaz. Other mods have talked a lot about requiring auto-renew, and @Ida even created that video showing how to switch.

I’d love to see a post by Eric Yang that gives prerequisites and hard pricing numbers.

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Absolutely we’ll continue to support the Mac platform - it’s essential for us!

However, there are definitely some AI models that won’t come to that platform right away due to technical limitations.

To be clear - the vast majority of the capabilities we build will be available on all platforms, and it will always be our target where technically feasible.

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