Ongoing product value and paid upgrades

I never expected to be able to afford the power and versatility of Topaz AI apps, and never thought an ordinary computer could run them: let’s help keep them in business!

Upgrades are not a blind purchase. Topaz has a 30 day app trial evaluation to decide, and $50 for an ‘upgrade’ is reasonable.

I do think Topaz would benefit by clarifying updates vs upgrades, offering a 30 days after purchase refund, and an extension of the refund deadline until unresolved issues are cleared.

Also, it would be good to clarify buying the annual ‘pass’ - if a user buys one upgrade then another rather than all at once.

May Everyone Stay Safe and Well!

Mod - if a problem with any of this Please simply delete this post.

The top image was shot with a Samsung 8 / washed out email at 278KB /600KB filed.

The lower image isn’t perfect but it sure shows why I love Gigapixel AI.


This is what make Gigapixel fabulous program, beautiful image


I am with you


agree with you Frank

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My last message made 2 points: One my opinion about Eric’s business policies - the other about AiGigapixel and AiSharpen becoming part of my workflow.

Rather than impugn my opinion -which by the way will not change - why not ask me how and why ‘Gigapixel AI and Sharpen AI became integrated with my workflow’?

It might inspire me to think what life was like before my Topaz Labs products.

Your choice speaks volumes.

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Thank you Luis - the entire episode just didn’t go down well with me and a lot of others.

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I’ll bite… as someone who really likes Gigapixel AI, why do you find both it and Sharpen AI are now integrated with your workflow?

So far, while I’ve used Sharpen, I’ve not found it as much use as Gigapixel.

I was about to add another of your products to my collection.
That will now not happen. I will be advising people to pass, and those I have been encouraging to re-think.

Maybe you need to re-think. Paying a small charge for a major release upgrade is probably acceptable, even though that is not what was promised. However, wanting money for a release that fixes one (or more) of your bugs??? No.


Firmware is software that drives the HW, but technically it’s still code. And it’s not permanent or otherwise it couldn’t be updated. Where the code is loaded from doesn’t seem all that relevant to the point, imo.

A good point was made by @brian.riley about upgrades being tied to a time-period or alternatively, for example, to SW versions.

eg Affinity Photo

I’ve never paid for any updates (minor versions) since I purchased originally. When there is a new major version update I would expect to pay (eg like I have done with ACDSee). The time-period approach seems quasi-subscription. You can decline, but this is like having a perpetual license with no maint (eventually it’s no longer workable). And this doesn’t contribute to steady revenue for the ISV either if the spigot is turned off until updates are published that are more than just bug fixes (ie maint releases). Some ISV’s have upgrade policies that deter this for that reason.

So I’m not clear if the proposed time-based approach will be the ideal solution for Topaz or their customers.


I consider this announcment also as bad news and it is hard to back up such a decision, if you do not use the software professionally on a regular basis. The inital approach of free lifetime updates was not only interesting in a way of ensurement that the software will be working on future hardware/OS versions at the time of buying it, but it also was the openminded and creative spirit behind it, that made the Topaz very likeable as a company. I did like this apporach a lot and over time I have purchased more products than I have intended to in the first line - just to see what these guys are up to, explore novel possibilities, have fun with it, use them if they suit my needs, but also to support this way against the mainstream of “subscription models” where all the risks of further software development and functionality are on the customer. I also experienced problems with installation, artifacts and crashes myself - but this was all under the premise: “they are really trying hard to give me the best experience and keep me satisfied, so don’t blame them”. I also communicated Topaz as an example, that successfully does not give in to mainstream marketing, which did bring a couple of new customers. However, this new change in pricing politics, with just neglecting the original promise made - is very dissapointing, regardless of the understandable business perspective behind it.
And simply by confessing that its not the fault of the early customers, it should be clear that this should only apply to future customers. The proposed costs for the new deal to purchase updates are rather pricey and do not honor at all the promise of “free lifetime upgrades” given in the past.

So, sorry, your company is just loosing a lot af brand attractivity and trust… Maybe re-think this and find a better compromise?


See Eric’s post here:

I just learned of this today, and only because of a comment on a Facebook ad for Topaz. So communication of this is a bit lacking as it is a big change.

While nobody is going to be happy to pay more, I have to say this is one of the more “easy to swallow” upgrade strategies I have seen for the software that I use – some are brutal. Think of it as a paid upgrade, at a time of your choosing, that includes a year of updates after that.

I wonder: If my upgrade period expires in August, and in November I realize there was an upgrade in August that I missed, would I still be able to go back and claim that upgrade?

I think someone has already proven that at least GigaPixel has been advertised with lifetime free upgrades until late (August maybe?) 2019.

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I want Topaz to continue to succeed, and because of that, I understand the need to charge for upgrades to fund further development of existing products. I’m ok with that. I’ve purchased and used lot’s of Topaz software for the past 8-10 years, with the promise of lifetime upgrades, but I understand the need to change.

**Post has been edited to remove misunderstanding.

As far as I understood you continue working with the last version you had purchased and updated, so if you can not afford the updates in 2025 you continue with the version of 2024. I don’t think they will roll back your software to 2020 removing your updates/upgrades bought until 2024?

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Thankfully your understanding is incorrect.

If you stop paying for upgrades you can continue using the latest version that you have.

This is not a subscription. You choose when to pay for updates. Whatever version of the software you have continues working if you choose not to buy upgrades for a while.


Andy, I hope you are correct. Please offer something to back this up. In Eric’s example, he only references the last version you’ve OWNED. It is not very conclusive. There is no example such as the one I described.

As an example, let’s say you buy Gigapixel AI for the first time today (2/13/2020), so you receive free upgrades to Gigapixel AI until 2/13/2021.

We then release Gigapixel v4.5 in March, v5 in May, v5.1 in August, and v5.2 in December 2020. You receive all these upgrades for free as part of your initial 1-year upgrade license.

Now imagine we release Gigapixel v5.3 in May 2021 and you decide it’s not worth it. Even though your upgrade license has expired, you can continue using Gigapixel v5.2 (your last owned version) for as long as you like."

edit: I don’t know why this post was bolded. LOL

Imo, I’ve studied everything posted. I can’t find anything to support your opinion, even though I hope you are correct.

Whenever you pay $50 for an upgrade you OWN that version. You can keep using that version for as long as you like. I don’t think Eric could have made it any clearer.

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Thanks Paul. Can you show where this is referrenced? I would be satisfied with this, and it would be a natural assumption, but I can find no-where that this is spelled out.